Ivo Vlaev


Curriculum Vitae


May 2014 – present:          Professor of Behavioural Science, Warwick Business School, University of Warwick (Scarman Road, Coventry, CV4 7AL, United Kingdom; e-mail: ivo.vlaev@wbs.ac.uk; webpage: http://www.wbs.ac.uk/about/person/ivo-vlaev)


Oct. 2014 – April 2018:     Visiting Professor of Behavioural Science, Department of Surgery and Cancer, Imperial College London

July 2010 – April 2014:     Senior Lecturer in Behavioural Sciences, Centre for Health Policy and Department of Surgery and Cancer, Imperial College London 

May 2011 – April 2014:     Director of the MSc program in Health Policy, Imperial College London 

Oct. 2008 – June 2010:      Senior Research Fellow, Imperial College Business School, Imperial College London.

Sept. 2006 – Sept. 2008: Research Fellow, Department of Psychology and the Centre for Economic Learning and Social Evolution (ELSE), Department of Economics, University College London.

Sept. 2004 – Aug. 2006: Research Analyst, Decision Technology, University of Warwick. 

Sept. 2003 – Sept. 2004: Research Fellow, Department of Psychology, University of Warwick. 


Oct. 2000 – Sept. 2003: DPhil (PhD) in Psychology, University of Oxford, Department of Experimental Psychology, St. John’s College. 

Oct. 1998 – July 1999: Certificate of Graduate Studies, University of Oxford, Department of Experimental Psychology, Lincoln College. 

Sept. 1997 – July 1998:   M.Sc. in Cognitive Science, New Bulgarian University.  

March 1993 – July 1997: B.Sc. in Psychology, New Bulgarian University.


The Healthcare Management Division’s Best International Paper award at the Academy of Management Conference 2017.

ORS (British Government research grant), Soros Grant, and Oxford University bursary – for pursuing doctoral research at the University of Oxford

Foreign Office Chevening award / George Soros Scholarship: Visiting Scholar at the University of Oxford for 1998/99 academic year

Open Society Fund Award for high academic achievements for 1995/96, 1996/97, and 1997/98.

Undergraduate School Award for high academic performance during 1994/95 academic year.


2021 – present: Editorial Board Member, BMC Health Services Research 

2020 – present: Member of the Policy Research Unit in Behavioural Science for the Department of Health and Social Care

2020 – present: Advisor for the Covid-19 Behaviour Change Unit, NHS England and NHS Improvement

2020 – present: Member of the What Works Trial Advice Panel, Cabinet Office, UK (helping civil servants design and implement effective trials and evaluations).

2020: Member of the Commissioning Panel for ESRC/Health Foundation UK Centre for Evidence Implementation in Adult Social Care (Strategic Priorities Fund).

2017 – 2018: Doctoral Programme Representative (Warwick Business School).

2015 – present: Personal Tutor for graduate and undergraduate students (Warwick Business School).

2015 – present: Member of the Global Chief Medical Officers Network: Bupa.

2015 – present: Reviewer of grant proposals for the Health Foundation (‘behavioural insights in healthcare services’ research programme).

2015 – present: Member of the Plagiarism Panel (Warwick Business School). 

2015, 6-10 July: Organiser of the 3rd Summer School on Medical and Ethical Decision Making (Venice, Italy). 

2014 – present: Member of the NIHR Collaboration for Leadership in Applied Health Research and Care (CLAHRC) West Midlands

2014 – 2020: External Examiner, Department of Psychological and Behavioural Science, London School of Economics and Political Science.

2013 – present: Member of the Behaviour Insights Expert Advisory Group for the Department of Health and Public Health England.

2013 – 2016: Advisory Board Member, Knee High Design Challenge, Design Council (www.designcouncil.org.uk).

2013 – present: Member of the Reference Panel on the UK Strategy for Financial Capability, Money Advice Service, UK (moneyadviceservice.org.uk).

2012 – 2014: External Examiner, Warwick Business School, University of Warwick.

2012 – current:  External examiner of PhD students for UCL, LSHTM, Imperial College London, City University. Internal examiner of PhD students at Imperial College London: Chris Nikolay, Anne Yeh, Surya Singh, Sarah Huf, for their transfer of PhD status review (Imperial College London).

2011 – 2012: Assessor and member of the Commissioning Panel for the ESRC 2011/2012 Centres and Large Grants Scheme.

2009 – 2012: Steering Committee Member, Changing behaviour: towards best practice in the development of complex interventions, Medical Research Council.

2009 – 2010: Steering Committee Member, Cutting Clutter in Corporate Reports, Financial Reporting Council (UK).2010 – 2012: Expert Group Member: Update of National Institute for Health and Clinical Excellence (NICE) guidance on Behaviour Change.

2010 – 2012: Expert Group Member: Update of National Institute for Health and Clinical Excellence (NICE) guidance on Behaviour Change.


Peer-reviewed articles in journals

  1. Khanal, S., Schmidtke, K.A., Talat, U., Sarwar, A., & Vlaev, I. (2022). Implementation and evaluation of two nudges in a hospital’s electronic prescribing system to optimise cost-effective prescribing. Healthcare10, 1233.
  2. Aung, E.T., Fairley, C.K., Chow, E.P.F., Lee, D., Maddaford, K., Wigan, R., Read, D., Taj, U., Vlaev, I., & Ong, J. J. (2022). Exploring the use of “nudges” to improve hiv and other sexually transmitted infection testing among men who have sex with men. Archives of Sexual Behavior (doi: 10.1007/s10508-022-02321-8).
  3. Weisshardt, I., Vlaev, I., Chauhan, T., & Hofstädter-Thalmann, E. (2022). Learnings from the forced transition of an industry supported educational programme for young experts in urology and oncology from face-to-face to digital during the COVID-19 pandemic, Journal of European Continuing Medical Education11, 1.
  4. Tay, E., Vlaev, I., & Massaro, S. (2022). The behavioral factors that influence person-centered social care: A literature review and conceptual framework. International Journal of Environmental Research and Public Health19, 4334.
  5. Ong, J., Fairley, C., K., Chow, E., Lee, D., Schmidtke, K. A., Read, D., & Vlaev, I. (2022). Applying behavioural insights to HIV prevention and management: a scoping review. Current HIV/AIDS Reports (forthcoming).
  6. Grimani, A., Yemiscigil, A., Wang, Q., & Vlaev, I. (2022). How do emotions respond to uncertain outcome values and influence risky choice? Journal of Economic Psychology (forthcoming).
  7. Thi Bui, M., & Vlaev, I. (2022). Altruistic care for the elderly: A gender perspective. World Development (forthcoming).
  8. Talat, U., Schmidtke, K. A., Khanal, S., Chan, A., Turner, A., Horne, R., Chadborn, T., Gold, N., Sallis, A., & Vlaev, I., (2022). A systematic review of nudge interventions to optimize medication prescribing. Frontiers in Pharmacology13, 798916.
  9. Story, G. W., Kurth-Nelson, Z., Moutoussis, M., Iigaya, K., Will, G.-J., Hauser, T. U., Vlaev, I., & Dolan, R. (2022). Discounting future reward in an uncertain world. Journal of Experimental Psychology: General (forthcoming).
  10. Mills, F., & Vlaev, I. (2022). Identifying and overcoming barriers and facilitators to blood donation in young adults: A quantitative study using the Behaviour Change Wheel. British Journal of Health Psychology (forthcoming).
  11. Haenssgen, M. J., Lechner, A., Rakotonarivo, S., Leepreecha, P., Sakboon, M., Chu, T., Vlaev, I., Auclair, E. (2022). COP26 declaration to halt forest loss: avoiding mistakes of the past. Nature Ecology & Evolution6, 235-236.
  12. Watson, J., Jordan, R., Adab, P., Vlaev, I., Enocson, A., & Greenfield, S. (2021). Investigating primary health care practitioners’ barriers and enablers to referral of patients with COPD to Pulmonary Rehabilitation: a mixed methods study using the Theoretical Domains Framework. BMJ Open (forthcoming).
  13. Schmidtke, K., Aujla, N., Marshall, T., Hussain, A., Hodgkinson, G. P., Arheart, K., Birnbach, D. J., Kudrna, L., & Vlaev, I. (2022). A crossover randomized controlled trial of priming interventions to increase hand hygiene at ward entrances. Frontiers in Public Health9, 781359.
  14. Weisshardt, I., Vlaev, I., Cross, J. H., & Blümcke, I. (2022). Taking the learner on a journey – an analysis of an integrated virtual CME program in epilepsy during the COVID-19 pandemic. Journal of European Continuing Medical Education, 10, 1.
  15. Patel, K., Schmidtke, K. A., Taj, U., Dangazele, N., Read, D., & Vlaev, I. (2022). Co-designing theoretically informed, conceptual prototypes for interventions to increase hand hygiene in hospital settings: A case study. Design for Health5, 313-329.
  16. Borovoi, L., Shiloh, S., Alidu, L., & Vlaev, I. (2022). The latent perception of pregnancy. Frontiers in Psychology13, 589911.
  17. Schreiber, S., Borovoi, L., & Vlaev, I. (2022). Online surveys – how to know who is most likely to cheat, and when it is important to know it. International Journal of Applied Behavioral Economics (forthcoming).
  18. Kaushal, A., Bravo, C., Duffy, S., Lewins, D., Möhler, R., Raine, R., Vlaev, I., Waller, J., & von Wagner, C. (2022). Reporting Guidelines for Social Media Research (RESOME): Study protocol. Journal of Medical Internet Research: Research Protocols11, e31739.
  19. Antonopoulou, V. Goffe, L., Grimani, A., Meyer, C., Sniehotta, F., Kelly, M. P., & Vlaev, I. (2021). Achieving long-term retention of GPs will require funding, support, and a reduction in workload demands. BMJ Opinion.
  20. Eshelby, V., Sogut, M., Jolly, K., Vlaev, I., & Elliott, M. T. (2021). Stay home and stay active? The impact of stay-at-home restrictions on physical activity routines in the UK during the COVID-19 pandemic. Journal of Sports Sciences(forthcoming).
  21. Luckman, A., Zeitoun, H., Isoni, A., Loomes, G., Vlaev, I., Powdthavee, N., & Read, D. (2021). Risk compensation during COVID-19: the impact of face mask usage on social distancing. Journal of Experimental Psychology: Applied27, 722-738. 
  22. Kolodko, J., Schmidtke, K. A., Read, D., & Vlaev, I. (2021). #LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology. PLOS ONE16, e0259747.
  23. Lackey, S., Schmidtke, K.A., & Vlaev, I. (2021). A mixed-methods study describing behavioral factors that influenced general practitioners’ experiences using triage during the COVID-19 pandemic. BMC Family Practice22, 146.
  24. Story, G. W., Chowdhury, R., Kurth-Nelson, Z., Crockett, M., Vlaev, I., Darzi, A., Dolan, R J. (2021). Dreading the pain of others? Altruistic responses to others’ pain underestimate dread. Journal of the Experimental Analysis of Behavior116, 359-378.
  25. Dimitrov, Y., & Vlaev, I. (2022). Messages committing you to reciprocate: A field experiment with ‘contactless’ debtors. International Journal of Applied Behavioral Economics (forthcoming).
  26. Schmidtke, K., A., Kudrna, L., Quinn, L., Vlaev, I., Hemmings, K., & Lilford, R. (2021). An online randomised controlled trial and survey of behavioural factors influencing patient willingness to attend a video consultation. British Journal of Health Psychology (forthcoming).
  27. Murray, S., Augustyniak, M., Murase, J. E., Fischer-Betz, R., Nelson-Piercy, C., Peniuta, M., & Vlaev, I. (2021). Barriers to shared decision-making with women of reproductive age affected by a chronic inflammatory disease: a mixed-methods needs assessment of dermatologists and rheumatologists. BMJ Open11, e043960.
  28. Talat, U., Ravenscroft, L., & Vlaev, I. (2021). Development of a behaviour change intervention to promote latrine use in rural India. International Journal of Environmental Studies (forthcoming).
  29. Grimani, A., Goffe, L., Tang, M. Y., Beyer, F., Sniehotta, F. F., & Vlaev, I. (2021). Effectiveness of personal letters to healthcare professionals in changing professional behaviours: a systematic review protocol. Systematic Reviews10, 94.
  30. Vlaev, I., Uttamlal, T., & Kudrna L. (2020) Social care insurance: A review of psychological influences on uptake. Frontiers in Public Health8, 564471.
  31. Borovoi, L., Patel, K., & Vlaev, I. (2021). A tale of two cities in Israel: Motivated reasoning explains the impact of political literacy on political attitudes. Psychology and Behavioral Science International Journal16, 555939.
  32. Potter, A., Chinegwundoh, F., & Vlaev, I. (2021). Can targeting women with behavioural science ‘nudges’ help black men to find out more about their high risk of contracting prostate cancer? Patient Education and Counselling (forthcoming).
  33. Grimani, A., Bonell, C., Michie, S., Antonopoulou, V., Kelly, M. P., & Vlaev I. (2021). Effect of prosocial public health messages for population behaviour change in relation to respiratory infections: a systematic review protocol. BMJ Open11, e044763.
  34. Sallis, A., Bondaronek, P., Sanders, J., Yu, L., Harris, V., Vlaev, I., Sanders, M., Tonkin-Crine, S., & Chadborn, T. (2020). Prescriber commitment posters to increase prudent antibiotic prescribing in English General Practice: a cluster randomized controlled trial. Antibiotics9, 490.
  35. Ong, J. J., Chow, E. P. F., Read, D., Taj, R., Lee, D., & Vlaev I. (2020). Nudgeathons to control HIV: designing strategies using behavioural economics. AIDS34, 2337-2340. 
  36. Marlow, L., Waller, J., Nemec, M., & Vlaev, I. (2021). Testing the content for a targeted age-relevant intervention to promote cervical screening uptake in women aged 50-64 years. British Journal of Health Psychology (forthcoming).
  37. Vlaev, I., Taylor, M. J., Taylor, D., Gately, P., Gunn, L. H., Abeles, A., Kerkadi, A., Lothian, J., Jreige, S. K., Alsaadi, A., Al-Kuwari, M. G., Ghuloum, S., Al-Kuwari, H., Darzi, A., & Ahmedna, M. (2020). Testing a multicomponent lifestyle intervention for combatting childhood obesity. BMC Public Health21, 824.
  38. Huf, S., Kerrison, R., S., King, D., Chadborn, T., Richmond, A., Cunningham, D., Friedman, E., Shukla, H., Tseng, F., Judah, G., Darzi, A., & Vlaev, I. (2020). Behavioral economics informed message content in text message reminders to improve cervical screening participation: A pragmatic randomized controlled trial. Preventive Medicine139, 106170.
  39. Taj, U., Schmidtke, K. A., Read, D., & Vlaev, I. (2020). A demonstration of how a methodological choice influences which behavioral determinates are targeted in future behavior change interventions: Increasing antibiotic adherence in Pakistan. Journal of Health Psychology (forthcoming).
  40. Borovoi, L., Schmidtke, K. A., & Vlaev, I. (2021). The effects of feedback valence and progress monitoring on goal striving. Current Psychology (forthcoming).
  41. Schmidtke, K. A., Kabbani, S., Klauznicer, H., Baasiri, A., Osseiran, A., El Rifai, G., Fares, H., Saleh, N., Makki, F., & Vlaev, I. (2021). An exploratory randomized controlled trial evaluating text prompts in Lebanon to encourage health-seeking for hypertension. International Journal of Clinical Practice75, e13669.
  42. Kanchanachitra, M., Chamchan, C., Kanchanachitra, C., Suttikasem, K., Gunn, L., & Vlaev, I. (2020). Behavior-oriented interventions to reduce sodium consumption in Thailand. PLOS ONE15, e0238642.
  43. Smith, H. S., Blumenthal-Barby, J., Chatterjee, R., Hindera, E., Huang, A., Kothari, R., & Vlaev, I. (2020). Using behavioral science to nudge promotion of public health during the COVID-19 Pandemic. Population Health Management (forthcoming).
  44. Coates, L. C., Dures, E., Vlaev, I., Shepperd, S., Mukherjee, S., Walsh, N. (2020). A mixed methods study of clinicians’ perspectives on barriers to implementation of Treat to Target in psoriatic arthritis. Annals of the Rheumatic Diseases79, 1031-1036.
  45. Hermsen, E. D., Jenkins, R., Vlaev, I., Iley, S., Rajgopal, T., Sackier, J. M., Loubser, P., Pronk, N., Wilkinson, E., Chow, Y., Gunther, C. (2020). The role of the private sector in advancing antimicrobial stewardship: Recommendations from the Global Chief Medical Officers’ Network. Population Health Management24, 231-240. 
  46. Story, G., Vlaev, I., Kurth-Nelson, Z., Crockett, M. J., & Dolan, R. (2020). Social discounting of pain. Journal of the Experimental Analysis of Behavior (forthcoming).
  47. Taylor, M. J., Shikaislami, C., McNicholas, C., Taylor, D., Reed, J., & Vlaev, I. (2020). Using virtual worlds as a platform for collaborative meetings in healthcare: A qualitative interview study. BMC Health Services Research20, 442.
  48. Thompson, A., Elahi, F., Realpe, A., Birchwood, M., Taylor, D., Vlaev, I., Leahy, F., Bucci, S. (2020). A feasibility and acceptability trial of social cognitive therapy in early psychosis delivered through a virtual world: The VEEP Study. Frontiers in Psychiatry11, 219.
  49. Smith, S., Frances, G., Perkins, G., Fothergill, R., & Vlaev, I. (2020). Identifying and overcoming barriers to Automated External Defibrillator use by GoodSAM volunteer first-responders in out-of-hospital cardiac arrest using the Theoretical Domains Framework and Behaviour Change Wheel: A qualitative study. BMJ Open10, e034908.
  50. Dures, E., Shepperd, S., Mukherjee, S., Robson, J., Vlaev, I., Walsh, N., & Coates, L. C. (2020). Treat-to-target in psoriatic arthritis: methods and necessity. RMD Open6, e001083.
  51. Chater, N., & Vlaev, I. (2020). The fragmentation of vision. Leonardo (forthcoming).
  52. Nelson-Piercya, C., Vlaev, I., Harris, K., & Fischer-Betz, R. (2019). What factors could influence physician’s management of women of childbearing age with chronic inflammatory disease? A systematic review of behavioural determinants of clinical inertia. BMC Health Services Research19, 863.
  53. Aldrovandi, S., Kusev, P., Hill, T., & Vlaev, I. (2020). From gloom to doom: Financial loss and negative affect prime risk averse preferences. Current Psychology (forthcoming).
  54. Sallis, A., Sherlock, J., Bonus, A., Saei, A., Gold, N., Vlaev, I., & Chadborn, T. (2019). Pre-notification and reminder SMS text messages with behaviourally informed invitation letters to improve uptake of NHS Health Checks: a factorial randomised controlled trial. BMC Public Health19, 1162.
  55. Ghanouni, A., Waller, J., Stoffel, S. T., Vlaev, I., & von Wagner, C. (2020). Testing factors associated with acceptability of risk-stratified breast screening: individual characteristics and order effects of risk and benefit information. Journal of Medical Screening27, 52-56.
  56. Schmidtke, K. A., Watson, D. G., Roberts, P., & Vlaev, I. (2019). Menu positions influence soft drink selection at touchscreen kiosks. Psychology & Marketing36, 964-970.
  57. Vlaev, I., King, D., Darzi, A., Dolan, P. (2019). Changing health behaviors using financial incentives: a review from behavioral economics. BMC Public Health19, 1059.
  58. Sallis, A. Gold, N., Agbebiyi, A., James, R., Berry, D., Bonus, A., Vlaev, I., & Chadborn, T. (2021). Increasing uptake of National Health Service Health Checks in Primary Care: A pragmatic randomised controlled trial of enhanced invitation letters in Northamptonshire, England. Journal of Public Health 43, e92-e99.
  59. Schmidtke, K. A., Elliott, A., Patel, K., King, D., & Vlaev, I. (2020). A randomized controlled trial to evaluate interventions designed to improve university students’ subjective financial wellness in the United Kingdom. Journal of Financial Counseling and Planning31, 296-312.
  60. Schmidtke, K. A., Nightingale, P., Reeves, K., Gallier, S., Vlaev, I., Watson, S., & Lilford, R. (2019). Randomised controlled trial of a theory-based intervention to prompt frontline staff to take up the seasonal influenza vaccine. BMJ Quality & Safety,29, 189-197.
  61. Stoffel, S.T., Goodwin, M., Sieverding, M., Vlaev, I., & von Wagner, C. (2019). Testing verbal quantifiers for social norms messages in cancer screening: evidence from an online experiment. BMC Public Health19, 658.
  62. Thrive at Work Wellbeing Programme Collaboration (Akram Y., Al-Khudairy L., Hemming K., Hofman J., Kudrna L., Lilford R., Nightingale M., Prideaux R., Russell S., Sutherland A., Vlaev I., van Stolk C., Watson S.) (2019). Evaluation of a policy intervention to promote the health and wellbeing of workers in small and medium sized enterprises–a cluster randomised controlled trial. BMC Public Health19, 493.
  63. Brookes. O., Brown, C., Tarrant, C., Archer, J., Buckley, D., Buckley, L. M., Clement, I., Evison, F., Gao Smith, F., Gibbins, C., Hayton, E., Jones, J., Lilford, L., Mullhi, R., Packer. G., Perkins, G., Shelton, J., Snelson, C., Sullivan, P., Vlaev, I., Wolstenholme, D., Wright, S., & Bion, J. (2019). Patient experience and reflective learning (PEARL): A mixed methods protocol for staff insight development in acute and intensive care medicine. BMJ Open9, e030679.
  64. von Wagner, C., Kerrison, R.S., Vlaev, I., & Stoffel, S.T. (2020). Offering male endoscopists as decoy option to nudge disinclined women to have colorectal cancer screening. Journal of Behavioral Medicine43, 511-518.
  65. von Wagner, C., Hirst, Y., Waller, J., Ghanouni, A., McGregor, L.M., Kerrison, R.S., Verstraete, W., Vlaev, I., Sieverding, M., & Stoffel, S.T. (2019). The impact of descriptive norms on motivation to participate in cancer screening – Evidence from online experiments. Patient Education and Counselling102, 1621-1628.
  66. Realpe, A., Elahi, F., Bucci, S., Birchwood, M., Vlaev, I., Taylor, D., & Thompson, A. (2019). Co-designing a virtual world with young people to deliver social cognition therapy in early psychosis. Early Intervention in Psychiatry14, 37-43.
  67. Neuberger,J., Armstrong, M., Fisher, J., Mark, P., Schmidtke, K., Sharif, A., & Vlaev, I. (2019). Sport and exercise in improving outcomes after solid organ transplantation: Overview from a UK meeting. Transplantation103, S1-S11.
  68. Stoffel, S.T., Yang, J., Vlaev, I., & von Wagner, C. (2019). Testing the decoy effect to increase interest in colorectal cancer screening. PLOS ONE, 14, e0213668. 
  69. Sallis, A., Porter, L., Tan, K., Howard, R., Brown, L., Jones, A., Ells, L., Adamson, A., Taylor, R., Vlaev, I., & Chadborn, T. (2019). Improving child weight management uptake through enhanced National Child Measurement Programme parental feedback letters: A Cluster Randomised Controlled Trial. Preventive Medicine121, 128-135.
  70. Yemiscigil, A., & Vlaev, I. (2021). The bidirectional relationship between sense of purpose in life and physical activity: A longitudinal study. Journal of Behavioral Medicine44, 715-725.
  71. Murphy, J., Uttamlal, T., Schmidtke, K. A., Vlaev, I., Taylor, D., Ahmad, M., Alsters, S.I., Purkayastha, P., Scholtz, S., Ramezani, R., Ahmed, A.R., Chahal, H., Darzi, A., Blakemore, A.I.F. (2020). Tracking physical activity using smart phone apps: Assessing the ability of a current app and systematically collecting patient recommendations for future development. BMC Medical Informatics and Decision Making20 (17).
  72. Sallis, A., Attwood, S., Harper, H, Larsen, J., Berry, D., Vlaev, I., Sanders, M., Chadborn, T. (2018). A randomised trial of the effect of appearance versus health-framed messages on engagement with an online brief screening and alcohol reduction intervention. Psychology & Health34, 922-942.
  73. Cohen, D., Vlaev, I., Heitmueller, A., Parston, G., Schmidtke, K., & Darzi, A. (2018). Validation of behavioral simulations: A case study on enhancing collaboration between partnership organizations. Journal of Public Health27, 367-378.
  74. Gillman, T., Manning, V., Schmidtke, K., & Vlaev, I. (2018). General Practitioners’ recommendations of self-directed-exercises for musculoskeletal problems and perceived barriers and facilitators to doing so: a mixed methods study. BMC Health Services Research18, 998.
  75. Judah, G., Darzi, A., Vlaev, I., Gunn, L., King, D., King, D., Valabhji, J., & Bicknell, C. (2018). Financial disincentives: A three-armed randomised controlled trial of the effect of financial Incentives in Diabetic Eye Assessment by Screening (IDEAS) trial. British Journal of Ophthalmology102, 1014-1020. 
  76. Vlaev, I. (2018). Local choices: Rationality and the contextuality of decision making. Brain Sciences8, 8. 
  77. Schmidtke, K. A., Aujla, N., Marshall, T., Hussain, A., Hodgkinson, G. P.., Arheart, K., Marti, J., Birnbach, D., & Vlaev, I. (2017). Using environmental engineering to increase hand-hygiene compliance: A cross-over study protocol. BMJ Open7, e017108.
  78. Dormon, F., Balen, J., Schmidtke, K. A., & Vlaev, I. (2017). Healthworkers’ motivation in low- and middle-income countries: A systematic review of the literature. Medical Research Archives5(8).
  79. Borovoi, L., Rezlescu, C., & Vlaev, I. (2017). The psychological construal of health behaviors. European Review of Applied Psychology67, 223-230.
  80. Vlaev, I., Crockett, M. J., Clark, L., Müller, U., & Robbins, T. W. (2017). Serotonin enhances the impact of health information on food choice. Cognitive, Affective, and Behavioral Neuroscience17, 542-553.
  81. Liu, C., Vlaev, I., Fang, C., Chater, N., & Denrell, J. (2017). Strategizing with behavioral biases: Engineering choice contexts for better decisions using mindspace approach. California Management Review59, 135-161.
  82. Gloster, R., Buzzeo, J., Cox, A., Bertram, C., Tassinari, A., Schmidtke, K. A., & Vlaev, I. (2018). Behavioural insights into benefits claimants’ training. Education + Training60, 54-68.
  83. Aldrovandi, S., Kusev, P., Hill, T., & Vlaev, I. (2017). Context mediates priming effects on financial risk taking. Risks518.
  84. Taylor, M. J., Vlaev, I., Taylor, D., Kulendran, M., Gately, P., Darzi, A., Al-Kuwari, H., & Ahmedna, M. (2017). Cardiac autonomic regulation as a predictor for childhood obesity intervention success. International Journal of Obesity41, 824-827.
  85. Kulendran, M., Vlaev, I., Gamboa, P., & Darzi (2017). The role of impulsivity in obesity as measured by inhibitory control: A Systematic Review. Medical Research Archives5(8).
  86. Cohen, D., Vlaev, I., McMahon, L., Harvey, S., Mitchell, A., Borovoi, L., & Darzi, A. (2019). The Crucible Simulation: Behavioural simulation improves clinical leadership skills and understanding of complex health policy change. Health Care Management Review44, 246-255.
  87. Kulendran, M., Borovoi, L., Darzi, A., Purkayastha, S., & Vlaev, I.  (2017). Impulsivity predicts weight loss after obesity surgery. Surgery for Obesity and Related Diseases13, 1033-1040.
  88. Brennan, C., Vlaev, I., Blakemore, M., & Smith, N. (2016). Consumer education and empowerment in Europe: Recent developments in policy and practice. International Journal of Consumer Studies41, 147-157.
  89. Schmidtke, K. A., Barber, K., & Vlaev, I. (2016). Using behavioral economics concepts to increase organizational learning in an NHS hospital. Journal of Organizational Change Management29, 1153-1161.
  90. Dimitrov, Y., & Vlaev, I. (2016). Influencing workers to make healthier food choices. European Work and Organizational Psychology in Practice8, 5-12.
  91. Vlaev, I., Wallace, B., Wright, N., Nicolle, A., Dolan, P., & Dolan, R. (2016). Other people’s money: The role of reciprocity and social uncertainty in decisions for others. Journal of Neuroscience, Psychology, and Economics10, 59-80.
  92. Kulendran, M., Vlaev, I., Schmidtke, K. A., King, D., Gately, P., Curtis, C., & Darzi, A. (2016). The use of commitment techniques to support weight loss maintenance in obese adolescents. Psychology & Health31, 1332-1341.  
  93. Taylor, M. J., Taylor, D., Gamboa, P., Vlaev, I., & Darzi, A. (2016). Using motion-sensor games to encourage physical activity for adults with intellectual disability. Studies in Health Technology and Informatics220, 417-423.
  94. Taylor, D., Murphy, J., Ahmad, M., Purkayastha, S., Scholtz, S., Ramezani, R., Vlaev, I., Blakemore, A. I., & Darzi, A. (2016). Quantified-self for obesity: Physical activity behaviour sensing to improve health outcomes. Studies in Health Technology and Informatics220, 414-416.
  95. Thomson, C., Maskrey, N., & Vlaev, I. (2016). Making decisions better: An evaluation of an educational intervention. Journal of Evaluation in Clinical Practice23, 251-256.
  96. Trivedy, C., Vlaev, I., Seymour, R., & Philpott, M. (2016). The evaluation of opportunistic health checks at cricket matches: The Boundaries for Life Initiative. Sport and Society20, 226-234.
  97. Judah, G., Vlaev, I., Gunn, L., King, D., King, D., Valabhji, J., Darzi, A., & Bicknell, C. (2016) Incentives in Diabetic Eye Assessment by Screening (IDEAS): study protocol of a three-arm randomized controlled trial using financial incentives to increase screening uptake in London. BMC Ophthalmology, 16, 28.
  98. Schmidtke, K. A., Watson, D., & Vlaev, I. (2017). The use of control charts by lay-people and hospital decision-makers for guiding decision making. Quarterly Journal of Experimental Psychology70, 1114-1128.
  99. Leff, D. R., Yongue, G., Vlaev, I., Orihuela-Espina, F., James, D., Taylor, M. J., Athanasiou, T., Dolan, R., Yang, G., & Darzi, A. (2017). Contemplating the next manoeuvre: Functional neuroimaging reveals intra-operative decision making strategies. Annals of Surgery265, 320-330. 
  100. Al Lily, A. E. A., Borovoi, L., & Vlaev, I. (2016). Social informatics in education: Societal cultures versus educational technologies. Bulletin of Science, Technology & Society35, 178-186.
  101. Vlaev, I., King, D., Dolan, P., & Darzi, A. (2016). Theory and practice of ‘nudging’: Changing health behaviors. Public Administration Review76, 550-561.
  102. Schmidtke, K. A., Poots, A. J., Carpio, J., Vlaev, I., Kandala, N., & Lilford, R. J. (2016). Considering chance in quality and safety performance measures: an analysis of performance reports by boards in English NHS trusts. BMJ Quality & Safety26, 81-84.
  103. Kulendran. M., Patel, K., Vlaev, I., & Darzi, A. (2016). Diagnostic validity of behavioural and psychometric impulsivity measures: An assessment in adolescent and adult populations. Personality and Individual Differences90, 347-352.
  104. Kulendran. M., Wingfield, L. R., Sugden, C., & Darzi, A., Vlaev, I. (2016). Pharmacological manipulation of impulsivity: A randomized controlled trial. Personality and Individual Differences90, 321-325.
  105. Taylor, M., Arriscado, D., Vlaev, I., Taylor, D., Gately, P., & Darzi, A. (2016). Measuring perceived exercise capability and investigating its relationship with childhood obesity: A feasibility study. International Journal of Obesity40, 34-38.
  106. Taylor, M. J., Taylor, D., Vlaev, I., & Elkin, S. (2015). Virtual worlds to support patient group communication? A questionnaire study investigating potential for virtual world focus group use by respiratory patients. British Journal of Education Technology48, 451-461.
  107. Wadge, H., Bicknell, C., & Vlaev, I. (2015). Perceived ethical acceptability of financial incentives to improve diabetic eye screening attendance. BMJ Open Diabetes Research & Care3, e000118.
  108. Story, G., Vlaev, I., Metcalfe, R. D., Crockett, M. J., Kurth-Nelsone, Z., Darzi, A., & Dolan, R. J. (2015). Social redistribution of pain and money. Scientific Reports5, 15389.
  109. Dimitrov, Y., & Vlaev, I. (2015). Corporate training in emotional intelligence: Effective practice or modern ‘fugazy’? European Work and Organizational Psychology in Practice7, 70-79. 
  110. Taylor, M. J., Vlaev, I., Maltby, J., Brown, G. D. A., & Wood, A. M. (2015). Improving social norms interventions: Rank-framing increases excessive alcohol drinkers’ information-seeking. Health Psychology34, 1200-1203.
  111. Vlaev, I., & Dolan, P. (2015). Action change theory: A reinforcement learning perspective on behaviour change. Review of General Psychology19, 69-95. 
  112. Hallsworth, M., Berry, D., Sanders, M., Sallis, A., King, D., Vlaev, I., & Darzi, A. (2015). Stating appointment costs in SMS reminders reduces missed hospital appointments: Findings from two randomised controlled trials. PLOS ONE10, e0137306.
  113. King. D., Vlaev, I., Everett-Thomas, R., Fitzpatrick, M., Darzi, A., & Birnbach, D. (2016). Priming hand hygiene compliance in clinical environments. Health Psychology35, 96-101.
  114. Hallsworth, M., List, J., Metcalfe, R., & Vlaev, I. (2017). The Behavioralist as tax collector:  Using natural field experiments to enhance tax compliance. Journal of Public Economics148, 14-31.
  115. King, D., Jabbar, A., Charani, E., Bicknell, C., Wu, Z., Miller, G., Gilchrist, M., Vlaev, I., Dean Franklin, B., & Darzi, A. (2014). Redesigning the ‘choice architecture’ of hospital prescription charts: a mixed methods study incorporating in-situ simulation testing. BMJ Open4, e005473. 
  116. Vlaev, I., & Elliott, A. (2014). Financial well-being components. Social Indicators Research118, 1103-1123.
  117. Vlaev, I., Nieboer, J., Martin, S., & Dolan, P. (2015). How behavioural science can improve financial advice services. Journal of Financial Services Marketing20, 74-88.
  118. Winston, J., Vlaev, I., Seymour, B., Chater, N., & Dolan, R. (2014). Relative valuation of pain in human prefrontal cortex. Journal of Neuroscience34, 14526-14535.
  119. Al Lily, A. E. A., Borovoi, L., Foland, J., & Vlaev, I. (2016). Who colonises whom? Educational technologies or societal cultures. Science, Technology & Society21, 205-226.
  120. Story, G., Vlaev, I., Dayan, P., Seymour, B., Darzi, A., & Dolan, R. (2015). Anticipation and choice heuristics in the dynamic consumption of pain relief. PLOS Computational Biology11, e1004030.
  121. Kavetsos, G., Dolan, P., & Vlaev, I. (2014). The happiness workout. Social Indicators Research119, 1363-1377.
  122. Story, G., Vlaev, I., Seymour, B., Darzi, A., & Dolan, R. (2014). Does temporal discounting explain unhealthy behavior? A systematic review and reinforcement learning perspective. Frontiers in Behavioral Neuroscience8, 76.
  123. Hsu, A., & Vlaev, I. (2014). Monetary cost for time spent in everyday physical activities. Social Science & Medicine108, 74-80.
  124. Vlaev, I., Seymour, B., Chater, N., Winston, J., Yoshida, W., Wright, N., Symmonds, M., & Dolan, R. (2014). Prices need no preferences: Social trends determine decisions in experimental markets for pain relief. Health Psychology33, 66-76. 
  125. Blanchard, T., Wolfe, L., Vlaev, I., Winston, J., & Hayden, B. (2014). Biased preferences for sequences in monkeys. Cognition130, 289-299.
  126. Kulendran, M., Vlaev, I., Sugden, C., King, D., Ashrafian, H. Gately, P., & Darzi, A. (2013). Neuropsychological assessment as a predictor of weight loss in obese adolescents. International Journal of Obesity38, 507-512.
  127. Lee, H., Vlaev, I., King, D., Mayer, E., Darzi, A., & Dolan, P. (2013). Subjective well-being and the measurement of quality in healthcare. Social Science & Medicine99, 27-34.
  128. Story, G., Vlaev, I., Seymour, B., Winston, J., Dayan, P., Darzi, A., & Dolan, R. (2013). Dread and the disvalue of future pain. PLOS Computational Biology9, e1003335.
  129. Jabbar, Y., Majed, A., Hsu, A., Fairhurst, P., Vlaev, I., Reilly, P., & Emery, R. J. (2013). Decision-making in proximal humeral fractures. Shoulder & Elbow5, 78-83.
  130. Birnbach, D. J., King, D., Vlaev, I., Rosen, L. F., & Harvey, F. D. (2013). A randomized study of environmental olfactory cues and their impact on hand hygiene behaviour in a simulated hospital environment. Journal of Hospital Infection85, 79-81.
  131. Cohen, D., Vlaev, I., & Darzi, A. (2013). Behavioural simulations in healthcare policy: current uses and future developments. Journal of Health Services Research & Policy18, 98-106.
  132. King, D., Vlaev, I., Greaves, F., & Darzi, A. (2013). Approaches based on behavioral economics could help nudge patients and providers toward lower health spending growth. Health Affairs32, 661-668.
  133. King, D., Ramirez-Cano, D., Greaves, F., Vlaev, I., Beales, S., & Darzi, A. (2013). Twitter and the health reforms in the English National Health Service. Health Policy110, 291-297.
  134. Maltby, J., Wood, A.M., Vlaev, I., Taylor, M. J., & Brown, G. D. A. (2012). Contextual effects on the perceived health benefits of exercise: The exercise rank hypothesis. Journal of Sport and Exercise Psychology34, 828-841.
  135. Nicolle, A., Klein-Flügge, M. C., Hunt, L. T., Vlaev, I., Dolan, R. J., & Behrens, T. E. J. (2012). An agent independent axis for executed and modelled choice in medial prefrontal cortex. Neuron75, 1114-1121.
  136. Seymour, B., & Vlaev, I. (2012). Can, and should, behavioural neuroscience influence public policy? Trends in Cognitive Sciences16, 449-551.
  137. Vlaev, I. (2012). How different are hypothetical and real behaviours? Overestimation, contrast and assimilation in social interaction. Journal of Economic Psychology33, 963-972.
  138. Dolan, P., Hallsworth, M., Halpern, D., King, D., Metcalfe, R., & Vlaev, I. (2012). Influencing behaviour: the mindspace way. Journal of Economic Psychology33, 264-277.
  139. Dolan, P., Elliott, A., Metcalfe, R., & Vlaev, I. (2012). Influencing financial behavior: from changing minds to changing contexts. Journal of Behavioral Finance13, 127-143.
  140. Chater, N., & Vlaev, I. (2012). Social projection without evidential reasoning. Psychological Inquiry23, 35-38. 
  141. Vlaev, I., Chater, N., Stewart, N., & Brown, G. D. A. (2011). Does the brain calculate value? Trends in Cognitive Sciences15, 546-554.
  142. Vlaev, I. (2011). Inconsistency in risk preferences: a psychophysical anomaly. Frontiers in Psychology2, 304.
  143. Vlaev, I., Kusev, P., Stewart, N., Aldrovandi, S., & Chater, N. (2010). Domain effects and financial risk attitudes. Risk Analysis30, 1374-1386.
  144. Kurniawan, I.T., Seymour, B., Vlaev, I., Trommershäuser, J., Dolan, R. J., & Chater, N. (2010). Pain relativity in motor control. Psychological Science21, 840-847.
  145. Vlaev, I., Seymour, B., Dolan, R., & Chater, N. (2009). The price of pain and the value of suffering. Psychological Science20, 309-317.
  146. Vlaev, I., Chater, N., Lewis, R., & Davies, G. (2009). Reason-based judgments: Using reasons to decouple perceived price-quality correlation. Journal of Economic Psychology30, 721-731.
  147. Vlaev, I., Chater, N., & Stewart, N. (2009). Dimensionality of risk perception: Factors affecting consumer understanding and evaluation of financial risk. Journal of Behavioral Finance10, 158-181.
  148. Vlaev, I., Chater, N., & Stewart, N. (2008). Seeing is not enough: Manipulating choice options causes focusing and preference change in multiattribute risky decision making. Journal of Behavioral Decision Making21, 556-574.
  149. Vlaev, I., & Chater, N. (2008). Debiasing context effects in strategic decisions: Playing against a consistent opponent can correct perceptual but not reinforcement biases. Judgment and Decision Making3, 463-475.
  150. Vlaev, I., Stewart, N., & Chater, N. (2008). Risk preference discrepancy: A prospect relativity account of the discrepancy between risk preferences in laboratory gambles and real world investments. Journal of Behavioral Finance9, 132-148.
  151. Chater, N., Vlaev, I., & Grinberg, M. (2008). A new consequence of Simpson’s paradox: Stable cooperation in one-shot prisoner’s dilemma from populations of individualistic learning agents. Journal of Experimental Psychology: General137, 403-421 (lead article).
  152. Vlaev, I., & Chater, N. (2007). Context effects in games: Local versus global sequential effects on choice in the prisoner’s dilemma game. Judgment and Decision Making2, 380-389. 
  153. Vlaev, I., Chater, N., & Stewart, N. (2007). Relativistic financial decisions: Context effects on retirement saving and investment risk preferences. Judgment and Decision Making2, 292-311.
  154. Vlaev, I., Chater, N., & Stewart, N. (2007). Financial prospect relativity: Context effects in financial decision making under risk. Journal of Behavioral Decision Making20, 273-304.
  155. Vlaev, I., & Chater, N. (2006). Game relativity: How context influences strategic decision making. Journal of Experimental Psychology: Learning, Memory, and Cognition32, 131-149.
  156. Vlaev, I., & Chater, N. (2003). Toward a cognitive game theory. Behavioural and Brain Sciences26, 178-179. 

Peer-reviewed abstracts in journals

  1. Murray, S., Fischer-Betz, R., Augustyniak, M., Murase, J., Nelson-Piercy, C., Vlaev, I., Ecoffet, C., Peniuta, M., & Jenkins, D. (2020). Barriers to shared decision-making with women of reproductive age affected by chronic inflammatory diseases. Annals of the Rheumatic Diseases79, 203.
  2. Watson, J., Jordan, R., Adeb, P., Enocson, A., Greenfield, S. & Vlaev, I. (2018). Understanding referral to Pulmonary Rehabilitation for COPD patients by Primary Health Care staff – a qualitative study using the Theoretical Domains Framework. European Respiratory Journal, 52, PA922.
  3. Huf, S., King, D., Kerrison, R., Chadborn, T., Richmond, A., Cunningham, D., Friedman, E., Shukla, H., Tseng, F., Judah, G., Vlaev, I., & Darzi, A. (2017). Behavioural text message reminders to improve participation in cervical screening: a randomised controlled trial. Lancet390, S46.
  4. Huf, S., King, D., Judah, G., Fuller, C., Vlaev, I., Cunningham, D., Darzi, A. (2017). Behavioural text message reminders to improve participation in breast screening: a randomised controlled trial. Lancet390, S45.
  5. Huf, S., King, D., Honeywell, S., Tseng, F., Andresen, I., Vlaev, I., Darzi, A. (2016). Message framing in invitation letters for cervical screening: A randomised controlled trial. Lancet388, S57.
  6. Kulendran, M., Patel, K., Darzi, A., & Vlaev I. (2016). Diagnostic validity of behavioural and psychometric impulsivity measures: An assessment of impulsivity measures in five subject groups. British Journal of Surgery103, 1-2. 
  7. Murphy, J., Taylor, D., Ahmad, M., Alsters, S. I., Purkayastha, S., Scholtz, S., Ramezani, R., Vlaev, I., Ahmed, A. R., Chahal, H., Blakemore, A. I., & Darzi A (2016). Quantified-self for obesity: Physical activity behaviour sensing to improve health outcomes. Frontiers in Public Health (doi: 10.3389/conf.FPUBH.2016.01.00026).
  8. Taylor, M. J., Vlaev, I., Taylor, D., Gately, P. J., Ahmedna, M., Kerkadi, A., Lothian, J., Alsaadi, A., Al-Kuwari, M., Gholoum, S., Al-Kuwari, H., & Darzi, A. (2015). A weight-management camp followed by weekly after-school lifestyle education sessions as an obesity intervention for Qatari children: a prospective cohort study. Lancet386, S72.
  9. Subashini, M., Caris, J., Parand, A., Vlaev, I., & Darzi, A. (2015). Impact of PROMs on Clinician Behaviour Study. British Journal of Surgery102, 148-148.
  10. M, S., Caris, J., Parand, A., Vlaev, I, Dolan, P., & Darzi, A. (2014). Impact Of Patient Reported Outcome Measures On Clinician Behaviour. Anz Journal of Surgery84, 166.
  11. Taylor, M. J., Arriscado, D., Vlaev, I., Taylor, D., Gately, P., & Darzi, A. (2015). Measurement of the association between perceived exercise capability and childhood obesity: a feasibility study. Lancet386, S71.
  12. Taylor, M. J., Taylor, D., & Vlaev, I. (2014). Motion Sensor Games to promote physical activity for obese adolescents. International Journal of Integrated Care14(8).
  13. Kulendran, M., Vlaev, I., Wingfield, L. R., Scholtz, S., Purkayastha, S., & Darzi, A. (2014). Can gambling habits and impulse control be used to predictor of weight loss in bariatric patients? Obesity Surgery24, 1029-1030.
  14. Kulendran, M., Lim, M., Zafar, N., Vlaev, I., Wingfield, L. R., Scholtz, S., Purkayastha, S., & Darzi, A. (2014). Motor impulsivity as a predictor of weight loss in bariatric patients. Obesity Surgery24, 981-981.
  15. Kulendran, M., Vlaev, I., Sugden, C., King, D., Gately, P., Hussein, M., Le Vay, R., & Darzi, A. (2013). Inhibitory control and perception of the future health in obese adolescents and normal weight adolescents. Lancet382, S55.
  16. Kulendran, M., Sugden,C., Vlaev, I., King, D., Ashrafian, H., Taylor, M., Dolan, P., Gatele, P., & Darzi, A. (2012). Association between cognitive behavioural therapy and impulsivity in an adolescent obesity camp. Lancet380, S55.
  17. Kulendran, M., Sugden, C., King, D., Lee, H., Gately, P., & Vlaev, I. (2012). Change in impulsivity and subjective wellbeing in a residential camp for obese adolescents. British Journal of Surgery99, 12-12.
  18. Yongue, G., Leff, D. R., James, D. R. C., Vlaev, I., Orihuela-Espina, F., Seymour, B., Dolan, R., Yang, G. Z., & Darzi, A. W. (2012). Expertise related disparity in prefrontal cortical excitation associated with intra-operative decision making. British Journal of Surgery99, 39-39.

Book Chapters

  1. Ding, I., & Vlaev, I. (2022). Advances in behavioural science to support patient and carer self-management. In N. Burgess & G. Currie (Eds.), Sustainable Healthcare. Oxford University Press. 
  2. Schmidtke, K., & Vlaev, I. (2020). Nudge theory for health. In D. F. Ragin & J. P. Keenan (Eds.), Handbook of Research Methods in Health Psychology (pp. 414-427). Routledge. Taylor & Francis.
  3. Patel, K., & Vlaev, I. (2018). Improving financial capability. In K. Gangl & E. Kirchler (Eds.), A research agenda for Economic Psychology. Edward Elgar Publishing.
  4. Vlaev, I. (2017). Value attributes. In T. K. Shackelford & V. A. Weekes-Shackelford (Eds.), Encyclopedia of evolutionary psychological science. Springer.
  5. Russo, A., Delli Gatti, D., Desiderio, S., & Vlaev, I. (2016). Agents’ behaviour and learning. In D. D. Gatti, G. Fagiolo, M. Gallegati, M. Richiardi, A. Russo (Eds.), Agent based models: An introduction. Cambridge: Cambridge University Press.
  6. Nieboer, J., Dolan, P., & Vlaev, I. (2017). Financial advice services. In H. K. Baker, G. Filbeck, and V. Ricciardi (Eds.),Financial behavior – players, services, products, and markets (Financial Markets and Investments Series). Oxford: Oxford University Press. 
  7. Vlaev, I., & Elliott, A. (2016). Defining and influencing financial capability. In R. Ranyard (Ed.), Economic psychology.British Psychological Society Textbook Series: Wiley/Blackwell.
  8. Vlaev, I., & Darzi, A. (2012). Preferences and their implication for policy, health and wellbeing. In T. Sharot & R. Dolan (Eds.), Neuroscience of preference and choice (pp. 305-336). Elsevier. 
  9. Vlaev, I., Seymour, B., Winston, J., Yoshida, W., Wright, N., Symmonds, M., Dolan, R., & Chater, N. (2011). Social effects on valuation of pain. In B. Kokinov, A. Karmiloff-Smith, & N. J. Nersessian (Eds.), European Perspectives on Cognitive Science. Sofia: New Bulgarian University Press. ISBN: 978-954-535-660-5.
  10. Chater, N., & Vlaev, I. (2011). The instability of value. In M. R. Delgado, E. A. Phelps & Robbins, T. W. (Eds). Decision Making, Affect, and Learning: Attention and Performance Series XXIII (pp. 81-100). Oxford: Oxford University Press.
  11. Vlaev, I. (2009). Context effects. In M. W. Kattan (Ed.), Encyclopedia of medical decision making (pp. 195-198, Volume 1). Thousand Oaks, CA: SAGE Publications. ISBN: 978-1-4129-5372-6.
  12. Vlaev, I., & Dolan, R. (2009). Hedonic prediction and relativism. In M. W. Kattan (Ed.), Encyclopedia of medical decision making (pp. 593-596, Volume 1). Thousand Oaks, CA: SAGE Publications. ISBN: 978-1-4129-5372-6.
  13. Vlaev, I. (2009). Procedural invariance and its violations. In M. W. Kattan (Ed.), Encyclopedia of medical decision making(pp. 913-916, Volume 2). Thousand Oaks, CA: SAGE Publications. ISBN: 978-1-4129-5372-6. 
  14. Vlaev. I. (2008). Instability and relativity of preferences: How context determines utilities and decisions. In K. P. Hofmann (Ed.), Psychology of decision making in economics, business and finance (pp. 65-86). New York: Nova Science Publishers. ISBN: 1-60021-917-9.
  15. Vlaev, I., & Chater, N. (2008). Relativity of financial preferences: How choice options influence investment decision making. In K. P. Hofmann (Ed.), Psychology of decision making in economics, business and finance (pp. 7-36). New York: Nova Science Publishers. ISBN: 1-60021-917-9.
  16. Vlaev, I., & Chater, N. (2003). Effects of sequential context on judgments and decisions in prisoner’s dilemma game. Proceedings of the twenty-fifth annual conference of the Cognitive Science Society25, 1194-1199.


  1. Bion, J., Brookes, O., Brown, C., Tarrant, C., Archer, J., Buckley, D., Buckley, L.M., Clement, I., Evison, F., Gao Smith, F., Gibbins, C., Hayton, E-J., Jones, J., Lilford, R., Mullhi, R., Packer, G., Perkins, G., Shelton, J., Snelson, C., Sullivan, P., Vlaev, I., Wolstenholme, D., & Wright, S. (2020). A framework and toolkit of interventions to enhance reflective learning among health-care professionals: the PEARL mixed-methods study. Health Services and Delivery Research8, 1-110.
  2. Jones, A., Vlaev, I., Hebert, F., Richardson, S. (2019). RESPONSE: A behavioural insights checklist for designing effective communications – Practitioners’ Playbook (https://www.local.gov.uk/sites/default/files/documents/Response%20Playbook%20Final.pdf).
  3. Vlaev, I., & Uttamlal, T. (2019). Psychological influences on the uptake of social care insurance. Report for the Department of Health and Social Care.
  4. Vlaev, I. (2018). Nudging with Defaults: the cause and the cure of the ‘loyalty penalty’ for consumers. An opinion report to inform Competition and Markets Authority’s response.
  5. Vlaev, I., & Makki, F. (2018). Applying Behavioural Insights to tackle major non-communicable diseases. Doha, Qatar: World Innovation Summit for Health.
  6. McManus, J., Constable, M., Bunten, A., Chadborn, T. et al. (2018). Improving people’s health: Applying behavioural and social sciences to improve population health and wellbeing in England. Public Health England. 
  7. Mohammed, A., Jones, A., Warman, L., & Vlaev, I. (2018). Behavioural science transforming public service delivery. EY (Ernst & Young).
  8. Gloster, R, Bertram C, Cox, A., & Vlaev, I. (2017). Behavioural insights into benefits claimants and training opportunities. UK Department for Education.
  9. Judah, G., Darzi, A., Vlaev, I., Gunn, L., King, D., King, D., et al. (2017). Incentives in Diabetic Eye Assessment by Screening Trial (IDEAS): a three-armed randomised controlled trial of financial incentives. Health Services and Delivery Research5, 15.
  10. Vlaev, I. (2015). Theories and techniques for influencing health behaviours in organisations. In G. Lyon and S. Mullin (Eds.), Behavioural interventions for improving workplace health. Global Chief Medical Officers Network: Bupa.
  11. Hallsworth, M., List, J.A., Metcalfe, R.D., & Vlaev, I. (2015). The making of homo honoratus: From omission to commission. National Bureau of Economic Research.
  12. Vlaev, I., & Elliott, A. (2013). Influencing behaviour and improving financial capability. Money Advice Service UK.
  13. IpsosMORI, Elliott, A., & Vlaev, I. (2013). Money Lives: the financial behaviour of the UK. Money Advice Service UK.
  14. Shone, G., Elliott, A., & Vlaev, I. (2013). The financial health of the UK: Improving our financial capability. Money Advice Service UK.
  15. City of London and Big Society Capital (2013). Rationale for and Potential Impacts of a Tax Relief for Social Investment.
  16. Darzi, A., Beales, S., Hallsworth, M., King, D., Macdonnell, M., & Vlaev, I., (2012). The five bad habits of healthcare: How new thinking about behaviour could reduce health spending. Report for the World Economic Forum.
  17. Blakemore, M., Smith, N., Ecorys UK, Vlaev, I. (2011). Evaluation of consumer education, information and capacity building actions. European Commission: Directorate-General for Health and Consumers. 
  18. Financial Reporting Council (2011). Cutting clutter: Combating clutter in annual reports. Financial Reporting Council UK.
  19. Dolan, P., King, D., Metcalfe, R., & Vlaev, I. (2011). House of Lords Science and Technology Committee on Behaviour Change. Written Evidence. 216-221.
  20. Dolan, P., Hallsworth, M., Halpern, D., King, D., & Vlaev, I. (2010). MINDSPACE: Influencing behaviour through public policy. Institute for Government, the UK Cabinet Office (https://www.instituteforgovernment.org.uk/publications/mindspace).
  21. Adriaenssens, C., Dolan, P., Elliott, A., Metcalfe, R., & Vlaev, I. (2010). Transforming Financial Behaviour: Developing interventions that build financial capability. Report for the Consumer Financial Education Body, UK.
  22. Vlaev, I., & Dolan, P. (2009). From changing cognitions to changing the context: a dual-route model of behaviour change. Imperial College Business School (23 Jun 2009). 1744-6783. 1-94.
  23. Vlaev, I., & Chater, N. (2003). Consumer understanding of risk. Project Report. Institute of Actuaries, London (the research was also described in The Actuary, November 2004, p. 8). 

RESEARCH GRANTS (total research income: £24,048,818)

  1. Marshall, H., Danchin, M., Blyth, C., Vlaev, I., Ong, J., Dodd, J., Couper, J., Sullivan. T., Karnon. J., Andraweera, P., Spurrier, N., Cusack, M., Grivell, R., Simatos, D., Dekker, G., Carlson, S., Wang, B., Tuckerman, J., Wood, N., Whop, L. (2022-2024). Novel strategies to improve protection for pregnant women and medically at-risk children from influenza and COVID-19. Australia National Health and Medical Research Council (AUD 1,929,165 / £1,072,438).
  2. Hawkes, C., Rycroft-Malone, J., Vlaev, I., Staniszewska, S., Perkins, G., Parsons, N., Khalifa, E., Howe, D., Mustafa, Y. (2021-2024). Facilitating Bystander Cardiopulmonary Resuscitation Training in high-risk areas. National Institute for Health Research (Health Services and Deliver Programme) (£747,904).
  3. Vlaev, I., Haenssgen, M.J., Chenet, R., Sakboon, M., Leepreecha, P., Chu, T-W. (12/21-03/22). Towards a knowledge hub for forest conservation and land use policy, advocacy, and research. Research England Policy Support Fund (£49,345).
  4. Vlaev, I., Haenssgen, M.J., Sakboon, M., Leepreecha, P., Chu, T-W. (12/21-07/22). Dynamism of land use and livelihood strategies among highland ethnic minorities in Northern Thailand: Creating impact through public dialogue. ESRC Impact Accelerator Account (£4,981). 
  5. Vlaev, I., Haenssgen, M.J., Rakotonarivo, S., Lechner, A., Sakboon, M., Leepreecha, P., Chu, T-W. (11/21-11/22). Satellite-powered remote sensing approaches for more inclusive forest conservation policy. Royal Academy of Engineering (£29,865). 
  6. Sniehotta, F., Michie, S., Kaner, E., Vlaev, I., Kelly, M., Vale, L., Morris, S., Craig, D., Burton, P., Bambra, C., Bonell, C. (2019-2023). Behavioural Science Policy Research Unit. Department of Health, National Institute for Health Research (£5,000,000). 
  7. Vlaev, I., Schmidke, K., Aujla, N., Turner, A., Chadborn, T., Gold, N. (2019-2021). Nudging hospital prescribers to choose the most cost-effective medications. Health Foundation (£350,310).
  8. Lilford, R., Vlaev, I., Taylor-Phillips, S., Trout, A., Russel, S., Akram, Y., Stolk, C.V., Prideaux, R., Scogings, S., Alkhudairy, L., Sutherland, A. (2018-2020). Workplace Wellbeing Fiscal Incentive Trial. Department for Work and Pensions, Work and Health Innovation Fund (£1,500,000).
  9. Vlaev, I. (2017). Behavioural economics interventions to improve engagement with a lifestyle intervention for people with diabetes. Swissre ($50,000 / £35,000).
  10. Vlaev, I., Elliott, A., Scharf, S., Schmidtke, K., King, D., Patel, K. (2017-2018). Using habits and goals to increase people’s financial capabilities. Money Advice Service (£248,503).
  11. Bion, J.F., Brookes, O., Buckley, D., Buckley, L., Tarrant, C., Mulhi, R., Perkins, G., Gao-Smith, F., Taylor, C., Lilford, R., Wright, S., Sullivan, P., Zawad, K., Evison, F., Archer, J., Atkins, L., Vlaev, I., Chen, Y-F., Perks, S., Snelson, C., Yarnall, A., Price, A. et al. (2017-2019). Patient Experience and Reflective Learning. National Institute for Health Research (£723,697).
  12. Vlaev, I. (2017). Secondment to support the London Borough of Croydon’s Behaviour Change Hub. London Borough of Croydon (£30,000).
  13. Waller, J., Bedford H., McCaffery, K., Vlaev, I., Kitchener, H., Patnick, J., Sasieni, P. (2015-2020). Using behavioural science to maximise the impact of cervical cancer control policies. Cancer Research UK (£1,072,158).
  14. Vlaev, I., Behavioural Insights Team, Seva Mandir, Sutra Consulting (2016-2017). Applying a behavioural approach to promote the usage and maintenance of latrines in rural Rajasthan. International Initiative for Impact Evaluation (3ie) ($30,000 / £21,000).
  15. Thompson, A., Taylor, D., Singh, S., Bucci, S., Birchwood, M., Vlaev, I. (2016-2018). Virtual reality as a method of delivering social cognitive therapy in psychosis. MQ: Transforming Mental Health (£49,869).
  16. Vlaev, I., Schmidke, K., King, D., Marshall, T., Birnbach, D., Arheart, K., Marti, J., Hodgkinson, G. (2016-2018). Environmental Engineering to Increase Hand Hygiene Compliance. Health Foundation (£212,000).
  17. Vlaev, I., Patel, K., Schmidtke, K., Mansur, A., Voon, V. (2016). Habit Formation for Medication Adherence. Network for Integrated Behavioural Science & Warwick University Global Research Priorities (£12,810).
  18. Vlaev, I. (2014-2017). Safety & quality improvement in hospital care. Heart of England Foundation Trust (£294,031). 
  19. Darzi, A., Taylor, D., Blakemore, A., Vlaev, I., Purkayastha, S., Ramezani, R. (2014-2016). Quantified self for obesity: Physical activity behaviour sensing to improve health outcomes from surgery for severe obesity. Engineering and Physical Sciences Research Council (£275,000).
  20. Ferguson, N., Aanensen, D., Boily, M.‎, Cauchemez, S., Donnelly, C. A., Fraser, C., Ghani, A., Grassly, N. C., Hallett, T. B., Riley, S., Ward, H., Didelot, X., Conteh, L., White, P. J., Arinaminpathy, N., Vlaev, I., Hauck, K. (2014-2019). NIHR Health Protection Research Unit for Modelling Methodology. National Institute for Health Research (£3,528,583).
  21. Vlaev, I., Bicknell, C., King, D., Bishop, L., Gunn, L., Darzi, A. (2014-2016). Incentives in Diabetic Eye Assessment by Screening (IDEAS) Trial. National Institute for Health Research (£408,000).
  22. Ahmedna, M., Darzi, A., Vlaev, I., Gately, P., Al-Kuwari, H., Ghoulum, S., Al-Saadi, A., Fricker, P., Kerkadi, A. (2013-2018). Adapted Cognitive Behavioural Approach to Addressing Overweight and Obesity among Qatari Youth. Qatar National Research Fund ($4,999,667 / £3,358,000).
  23. Darzi, A., Vlaev, I., Ramirez, D., Taylor, D., (2013-2014). Liberating Housebound Obese People using Virtual Environments. Engineering and Physical Sciences Research Council (£245,000).
  24. IpsosMORI, Elliott, A., & Vlaev, I. (2012-2013). The Provision of an Ethnographic Study to Redefine ‘Financial Capability’. Money Advice Service UK (£900,000).
  25. Taylor, D., Vlaev, I., Ramirez, D. (2012-2013). Mindspace Motivator. Department of Health (£86,000).
  26. Seymour, B., Vlaev, B., Aziz, T., Green, A., Lengyel, M., Robbins, T., Compston, A., Wolpert, D. (2012-2016). Mechanisms of Endogenous Analgesia. Wellcome Trust (£722,829).
  27. Jones, K., Welch, E., Caiels, J., Windle, K., Forder, J., Davidson, J., Dolan, P., Glendinning, C., Irvine, A., King, D., Vlaev, I. (2010-2013). Evaluation of Personalised Health Budgets. Department of Health (£931,280).
  28. Burgess, S., et al. (2010-2014). Centre for Understanding Behaviour Change. Department for Education (£1,995,215).
  29. Adriaenssens, C., Dolan, P., Elliott, A. & Vlaev, I. (2010). How to Create Enduring Financial Capability. Financial Services Authority (£55,000).
  30. Chater, N., & Vlaev, I. (2002-2004). Consumer Understanding of Risk. Institute of Actuaries (£40,000).


Decision science (behavioral economics), behaviour change, public policy.

In decision science, I investigate how the brain integrates information in order to evaluate experiences and risks; how the brain strikes a balance between stability and context sensitivity in judgment and choice; and what neural mechanisms underlie those fundamental cognitive abilities. My research is a convergence of disciplines (psychology, neuroscience, economics) and a synergy of methods (experimentation, brain imaging, quantitative modelling).

In behavior change, my research focuses on developing an integrated theory of behaviour change which combines principles from psychology and economics. Testing the theory involves developing and evaluating behaviour change interventions in various domains such as health, finances, education, work, and environment. I also investigate innovative methods for developing and evaluating behaviour change interventions in health (professional practice such as safety and quality of care; patient behaviours such as medication adherence; and lifestyle risk factors such as diet and physical activity) and finance (motivating customers to manage their money more effectively; effective design of financial products). 

In public policy, my research focuses on helping policy makers to think about ways of supplementing the more traditional tools of government with policy that helps to encourage behaviour change. Applying behavioural insights supports Government departments in designing policy that better reflects how people really behave; and in doing so, also enables the government to reduce regulatory burdens on business and society, and achieve its goals as cheaply and effectively as possible. I co-authored the famous UK Cabinet Office MINDSPACE report, which provides a framework for designing effective policy utilising the latest insights from behavioural sciences (also known as ‘nudge theory’). The report was the basis for establishing the ‘Behaviour Insight Team’ at the Cabinet Office (its aim is to help the UK Government develop and apply lessons from behavioural science to public policy making). Many government departments and (public and private) organisations in UK and abroad also use MINDSPACE as their guiding framework; and I have been working with some of them in the development of interventions and policies. For example, my work on using behavioural economics (‘nudging’) to boost tax compliance (conducted for Her Majesty’s Revenue and Customs) was cited in the scientific background document accompanying the Nobel prize committee’s awarding of the prize for economic sciences to Richard Thaler in 2017 (see Hallsworth, List, Metcalfe, & Vlaev, 2017). 


I have helped many public and private organisations develop and apply lessons from behavioural science. 

Government sector: Cabinet Office UK; Department of Health and Social Care; NHS England; Public Health England; NHS RightCare; Health Education England; National Institute for Health and Care Excellence (NICE); Her Majesty’s Revenue and Customs; Department for Education; Department for Work and Pensions; Department for Business, Energy & Industrial Strategy; Money Advice Service; Financial Conduct Authority; Citizen Advice, Financial Reporting Council; Competition and Markets Authority; West Midlands Combined Authority; London Borrow of Croydon; London Borrow of Islington; City of London; European Commission: Directorate-General for Health and Consumers; OECD; Qatar Supreme Committee for Delivery & Legacy; Qatar Foundation; Kuwait Foundation for the Advancement of Sciences; Nudge Lebanon.  

Private sector: Institute and Faculty of Actuaries UK; Institute for Employment Studies; Decision Technology; Behavioural Architects; Mindmetic; Tesco; E.on; AXA; Aviva; Fairbanking Foundation; Orbit Group; Ipsos Mori; Swissre; Barclays Bank; Capital One; Royal Bank of Scotland; Ecorys; Bearingpoint; Prime Global Medical Communications; AtomicPR, Kindred Agency; Mc&T; Ogilvy; Ernst & Young (EY); Boehringer Ingelheim; UCB Pharma; Pfizer; McDonald’s; Dacadoo; Zurich Insurance Company; Severn Trent; Coutts.   


Reviewer for Journals/Publishers:

Psychological Review

Trends in Cognitive Sciences

Journal of Experimental Psychology: General

Journal of Experimental Psychology: Learning, Memory, and Cognition

Journal of Experimental Psychology: Applied

Greek Economic Review

Palgrave Macmillan

Medical Science Monitor

Evolutionary Bioinformatics

Experimental Psychology

Journal of Behavioral Finance

Theory and Decision

Psychonomic Bulletin & Review

Thinking and Reasoning

European Journal of Social Psychology

Personality and Individual Differences

Journal of Neuroscience, Psychology, and Economics

Journal of Behavioral Decision Making

Journal of Neuroscience

Alcohol and Alcoholism

Journal of Clinical Epidemiology

Implementation Science 

Review of Financial Studies

Oxford University Press

Journal of Economic Psychology

Journal of Pain

Journal of Research on Adolescence

PLOS Computational Biology


Health Affairs

Frontiers in Human Neuroscience

Journal of Affective Disorders

Social Cognitive and Affective Neuroscience

Social Psychiatry and Psychiatric Epidemiology

Journal of Consumer Affairs

Psychological Reports                  

BMJ Simulation & Technology Enhanced Learning

Financial Services Review

Psychological Science

Annals of Behavioral Medicine

Basic and Applied Social Psychology

Nature Reviews Rheumatology

Health Psychology Review

Review of Behavioral Finance

Behavioural Public Policy

Public Administration

Nature Human Behaviour


Health and Technology

Digital Health

Review of Economics and Statistics

Preventive Medicine

Bulletin of the World Health Organization

Lancet HIV

Journal of Banking and Finance

Reviewer for research funding agencies:

Arts and Humanities Research Council (AHRC) UK

Biotechnology and Biological Sciences Research Council (BBSRC) UK

Economic and Social Research Council (ESRC) UK

Engineering and Physical Sciences Research Council (EPSRC) UK

National Institute for Health Research (NIHR) UK

US National Science Foundation (NSF) 

Austrian Science Fund (FWF)

Leverhulme Trust

Netherlands Organisation for Scientific Research

Dutch Research Council

UK Department of Health (Policy Research Programme)

Health Foundation

Medical Research Council UK

UK Research Innovation (UKRI) scheme

Israel Science Foundation

Kuwait Foundation for the Advancement of Sciences

The Knowledge Foundation (Sweden)

European Research Council 


Course lead for Behavioural Research in Decision Making and Entrepreneurship Making (postgraduate course for research students, Warwick Business School).

Behavioural Science of Decision Making (postgraduate course for business and management research students, Warwick Business School).

Behavioural Sciences for the Manager (executive MBA course, Warwick Business School).

Lectures as part of the ‘Improving Quality & Safety in Healthcare’ module for HEFT clinicians (Post Graduate Certificate programme for two cohorts of clinicians at the Heart of England Foundation Trust).

Spring 2015, 2016, 2017: Guest lecture on behaviour change for MSc students in public health (Imperial College London).

February 2015: Lectures on Behaviour Change for psychology students, University of Warwick. 

January 2015: Lectures on Behaviour Change for medical students, University of Warwick. 

December 2011-2015: Delivering a full lecture course on Behavioural Economics for the MSc students in Health Policy, Imperial College London.

January 2010 – March 2010: Lecturing a full course (ten classes) on Advanced Quantitative Methods for MSc students at the Department of Psychology, Birkbeck, University of London.

January 2009 – April 2009: Lecturing (and marking exam essays) on strategic decision making for graduate students at University College London (MSc in Cognitive and Decision Sciences). I have also assisted and presented in lectures on well-being and decision making for MBA students at Imperial College Business School.

January 2007 – March 2008: Teaching seminars and tutorials with undergraduate students, marking essays, supervising undergraduate research projects, Department of Psychology, University College London. The median students’ rating of my classes was 5 (on a 1 to 5 scale).     

February 2004 – March 2004: Lectures on judgment and decision making (for 3rd year psychology undergraduate students), Department of Psychology, University of Warwick.

Teaching Statement. During my teaching experience, I have been responsible for preparing and giving lectures, assigning and grading essays, and supervising undergraduate and graduate research projects. I also have experience leading seminars, in which I introduce the students to a more rigorous style of thinking by constantly reviewing basic elements of methodology and statistics and by assigning extended research projects. I like to leave plenty of opportunities for students to ask questions and handle them with the necessary care, always maintaining a positive attitude. My students are comfortable and are not afraid of asking even the most basic questions. I also tend to make interdisciplinary connections while lecturing and in individual meetings. Finally, for me teaching is an extremely dynamic process in which the lecturer is constantly learning; and I welcome the opportunity to gain new teaching skills, in particular by incorporating currently available technology in my classes.


PhD students: Michael Taylor, Michael Hallsworth, Daniel Cohen, Giles Story, Myutan Kulendran, Michele Cecchini, Sarah P Garcia Jones, Subashini M, Burton Paul, Umar Taj, Krishane Patel, Julia Kolodko, Eugene Tay, Ayse Yemiscigil, Nadia Morozova, May Al Jaber, Amy Jones.

MSc students: Anna Casburn-Jones, Lee McGill, Katie Ratcliffe, Chiya Shikalislami, Felicity Dormon, Hester Wadge, David Linberry, Toby Gillman, Daphne Koek, Gabriella Yongue.


  • Experimental Economics Workshop (University of Oxford)
  • London Judgment and Decision Making Group (University College London)
  • ELSE Seminars (University College London)
  • Neuroeconomics meeting (Gatsby Computational Neuroscience Unit, University College London)
  • Summer School on Decision Processes (Università Cattolica del Sacro Cuore, Milan)
  • XIII International Conference on the Foundations and Applications of Risk, Utility and Decision Theory (IESE Business School, Barcelona)
  • Emotion club (Wellcome Centre for Neuroimaging, University College London)
  • International Association for Research in Economic Psychology World Meeting at LUISS in Rome (2008)
  • Society for Judgment and Decision Making conference (2008, Chicago)
  • Society for the Advancement of Behavioral Economics (SABE) Conference (August 2010, San Diego)
  • Relativity of Value Conference, University College London (September 2010, London)
  • Economics and Finance Seminar, Brunel University (January 2011, London)
  • Division of Surgery Research Seminar, Imperial College London (January 2011, London)
  • European Conference on Cognitive Science (May 2011, Sofia)
  • Faculty of Public Health Conference (July 2011, Birmingham)
  • International Financial Reporting & Compliance Summit (November 2011, Barcelona)
  • Children’s Food Conference (School Food Trust) (March 2012, London)
  • Emotions and Decision Making, London School of Economics (November 2012, London)
  • Money Advise Service UK (March 2013, London)
  • Kensington and Chelsea Celebration of Science event on Public Health in Local Authority (October 2014, London)
  • Workshop on Providing Sustainable Mental Health Care in Kenya organized by the US Institute of Medicine (January 2015, Nairobi)
  • CLAHRC WM workshop on behavior change (January 2015, Birmingham)
  • Health Promotion Training day for Public Health Registrars, London & KSS Deanery (March 2015, London)
  • ESRC Seminar Series Financial Services and Consumers: Seminar 4 on Financial Advice and Guidance (March 2015, University of Edinburgh Business School) 
  • Guest lecture for the MSc in Behavioural Science (April 2015, London School of Economics)
  • Stirling Behavioural Science Centre seminar (April 2015, University of Stirling)  
  • Financing the Future: achieving sustainable growth in Credit Unions (Workshop Two Delivering on Membership Value, June 2015, University of Strathclyde)
  • WBS Summer School on Medical and Ethical Decision Making (Venice, Italy, July 2015).
  • Swissre Expert Workshop on the interrelationships between Health Awareness, Individual Behaviour and Future Longevity (1/2 September, Zurich).
  • Marketforce’s 18th Annual Conference The Future of Retail Banking: Explore the next decade of banking with industry leaders and innovative pioneers (1st & 2nd December 2015, Grange, St. Paul’s, London)
  • Global Partnership for Financial Inclusion (GPFI) workshop under China’s G20 Presidency: Market Conduct Supervision, Financial Consumer Protection and Financial Literacy (24-26 May 2016, Xi’an, China)
  • Keynote speaker at the 9th International Immunology Summit (8-10 March 2018, Prague)
  • Keynote speaker at the Annual Research Sharing Day, Nanyang Technological University, Singapore (April 5, 2018).
  • Keynote speaker at the 1st International Forum on Psychological Science and Human Factors (Zhejiang University, Hangzhou, China, April 27th – 29th, 2018).
  • Keynote speaker at the Scottish Finance Directors’ Forum (10-11 May 2018, Gleneagles) 
  • Keynote speaker at the Public Sector Communications Conference (London, 13th September, 2018)
  • Keynote speaker at the 10th International Conference on Reproduction, Pregnancy and Rheumatic Diseases (Sep 27 – 29, 2018, Bern, Switzerland)
  • Organised a workshop on “Recognising consumer diversity and vulnerability” for the UK Competition Network conference on consumer-facing remedies (Competition and Markets Authority, 1st October, London)
  • Keynote speaker at the World Innovation Summit for Health: WISH 2018 (13-14 November 2018, Doha, Qatar)
  • Keynote speaker at the conference ‘How can behavioural economics help improve population health and health care delivery?’ (Lausanne, 24-25 January 2019)
  • Keynote speaker at the Behavioural Science Public Health Network’s Midlands & East behavioural science hub event (Birmingham, 22nd February 2019)
  • Keynote speaker at The Future of Public Sector Communications conference (London, 24 April 2019)
  • Keynote speaker at the Skin Inflammation & Psoriasis International Network congress (Paris, 25-27 April 2019)
  • Keynote speaker at the 3rd Workshop of the Master of Economics and Finance (Current Issues in Behavioral Economics: from theory to applications), University of Navarra (Madrid, 17 May 2019)
  • Keynote speaker at the conference “Visuality at a disciplinary crossroads”, IMéRA – Institute for Advanced Study of Aix-Marseille University (Marseille, 20 May 2019) 
  • Behavioural design workshop for the Thailand Ministry of Public Health and Mahidol University (Bangkok, 10 June 2019).  
  • Keynote speaker at the European League Against Rheumatism (EULAR) Congress (2018, 2020). 
  • Keynote speaker at the European Academy of Dermatology and Venereology Congress (2020).
  • Keynote and seminar speaker for various public and private organisations. The government sector organisations include: Department of Health, NHS England, Public Health England, NHS RightCare, Cabinet Office, Department for Education, Department for Business, Energy & Industrial Strategy, Money Advice Service, Financial Conduct Authority, Financial Reporting Council, Citizen Advice; Croydon and Islington councils, West Midlands Combined Authority. The private sector organisations include Institute and Faculty of Actuaries UK, Decision Technology, Behavioural Architects, Tesco, E.on, AXA, Fairbanking Foundation, Orbit Group, Ipsos Mori, Swissre, Barclays Bank, Capital One, Royal Bank of Scotland, Ecorys, Bearingpoint, Ogilvy, Core Medica, VCCP, AtomicPR, Ernst & Young, Boehringer Ingelheim, UCB, Pfizer, McDonald’s.


25th Annual Meeting of the Cognitive Science Society (August 2003, Boston).

Computations, Decisions and Movement (May 2010, Giessen, Germany).

1st Einstein Fellowship Symposium on Decision-Making (April 2011, Berlin)

Subjective Probability, Utility, and Decision Making conference (August 2011, London)

Society for Neuroscience (October 2015, Chicago) 

Society of Behavioral Medicine (March 7, 2019, Washington)

5th International Conference on Youth Mental Health (26 – 28 October 2019, Brisbane, Australia)

Australasian HIV/Sexual Health Conference (2020, Australia) 


Oct. 2001 – Oct. 2002: Graduate Welfare Officer at St. John’s College (University of Oxford).

July – August 2001: Summer internship with Oliver Wyman, London (management consultancy firm).

Aug. 1997: MENCAP Special Care Project in Meldreth Manor School for working with people with learning disabilities, Meldreth, UK. 

Aug. 1996: Quaker Social Project for working with people with learning disabilities, Bury St Edmunds, UK.

April 1988 – present: Classical Guitar.  I used to play almost professionally and even won two prizes at international competitions. Then I taught guitar in a private music school. Now I just hope to find time to get back to this level again. 

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In years of experience, I contributed to numerous projects that helped clients achieve their goals. I am available for taking on new work. See my behavioural insights consulting proposal and get in touch.

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